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Beauty Launches

New Beauty Collection Shop to Open

California’s Manhattan Beach is the fifth location.

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By: Jamie Matusow

Editor-in-Chief

Beauty Collection’s fifth store is set to open in Manhattan Beach, California on Monday. Along with the specialty retailer’s full mix of salon and spa services, it features select prestige and masstige brands including Jane Iredale, Bumble and bumble, Coola, House of Creed, MoroccanOil, Frederic Fekkai, Rahua, Smashbox, bareMinerals and Deborah Lippmann.
 
 “We have over 200 brands at the store — I would call the Manhattan Beach our boutique concept similar to our Newport Beach location,” explained Shawn Tavakoli, owner and chief executive.”
 
The trendy Southern California retailer’s online store offers more than 30,000 products.
 
“Opening a Beauty Collection location in Manhattan Beach gives us the opportunity to further our brand messaging in Southern California,” said Tavakoli. “Manhattan Beach is one of the three Beach Cities in the South Bay. It is a trendy upscale community and the local clientele craves what we offer.”
 
Read Beauty Packaging’s exclusive interview with Tavakoli.

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